Objective: Update and modernize GNC AMP brand and packaging.
Solution: The GNC AMP brand and packaging were created to deliver an unmistakably bold,
high-energy performance identity. Striking typography, aggressive color blocking, and a simplified
visual system work together to create strong shelf impact while clearly communicating intensity,
function, and results.
Creative Directors & Packaging Designers: Nick Verbene & Jim Bolander
Photo Art Directors: Nick Verbene, Jim Bolander, Matt Dull
Copywriters: Matt Dull & Frank Cuniff
Photographer: Frank Walsh
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