• Lead and def ine GNC’s private portfolio of global brands through relevant and distinctive
branding, product packaging, omni-channel marketing, content, and strategy
• Manage internal and external designers, illustrators, and production artists
• Work with organizational leads to rollout cross-functional toolkits and processes for brand
updates and new product launches
• Work with brand managers to obtain new B2B partners including and not limited to Hershey,
Disney and Walmart
• Responsible for executing and collaborating with internal creative teams and other business units to develop seasonal, omni-channel category and brand campaigns
• Plan, direct and manage photo and video shoots used to support online and print content
• Implement the grand opening of the Field & Stream retail store
• Appointed by Creative Director to facilitate digital educational classes
• Personally, asked by colleagues to mentor and discuss personal growth/goal setting
• Develop cognitive, strategic and practical design thinking processes and methodologies
• Design marketing materials for Catalyst Connection, Bayer, Heinz, Highmark, Philips,
Thoughtform Design, Kennametal and Westinghouse
• Conducted in-depth study with Carnegie Mellon and Pittsburgh Technology Council
on companies who are contributing to the creative growth and innovation
• Personally, offered by the university the Resident Assistant position and was rehired every year
• University president’s achievement award nominee
• Student elected AIGA design president