Objective: Rebrand and modernize GNC Probiotics brand and packaging.
Solution: This project reimagines GNC Probiotics with a new name "GUT HEALTH", a cleaner, more modern visual system
that elevates shelf presence while staying true to the brand’s trusted heritage. The rebrand focuses on clarity,
approachability, and premium cues to make digestive wellness feel simple, credible, and contemporary.
Creative Director & Packaging Designer: Nick Verbene
Photo Art Directors: Nick Verbene & Kaylee Rowland
Graphic Designers: Kaylee Rowland & Allison Hamsher
Copywriters: Frank Cuniff
Scientific & Marketing Content: Mary Milstead & Rachel Baker
Photographer: Ashely Rose
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