Objective: Launch a global—GNC branded, protein drink.
Solution: The GNC vita•pro packaging was designed to feel clean,
modern, and effortlessly nutritious, making everyday protein approachable.
A minimal layout, clear nutritional callouts, and flavor-forward visuals work together
to communicate simplicity, trust, and great taste in a grab-and-go format.
Creative Director: Jim Bolander
Packaging Designer: Nick Verbene
Copywriter: Stephanie Pelch
Brand Managers: Gustav Sahani & Azadi Siemens
Flavor Imagery Credit: Shutterstock AI
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