Objective: Create a co–branded BEYOND RAW LIT & DEADPOOL pre-workout packaging design.
Solution: This co-branded design fuses Beyond Raw LIT’s high-intensity performance
aesthetic with Deadpool’s bold, chaotic personality through aggressive typography, high-contrast
red and black, and comic-inspired graphic textures. The result is an unapologetically loud,
irreverent package that delivers maximum shelf impact while embodying the “Maximum Effort” mindset of both brands.
Creative Director: Jim Bolander
Packaging Designer: Nick Verbene
Copywriter: Matthew Dull
Brand Managers: Anthony Mizano & Jack Ciampi
License Partner: Disney/Marvel