Objective: Modernize GNC PRO PERFORMANCE packaging design.
Solution: The packaging rebrand was built to communicate strength, performance, and trust at a glance.
Bold typography, high-contrast color blocking, and a no-nonsense layout create a powerful shelf presence that clearly
signals results-driven nutrition for serious training.
Creative Director: Jim Bolander
Packaging & Content Designer: Nick Verbene
Copywriter: Matthew Dull
Brand Managers: Anthony Mizano & Jack Ciampi
Flavor Illustration: Ben Garvie
Photographer: Ashely Rose
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