Objective: Update and modernize BEYOND RAW brand and packaging.
Solution: The packaging and branding were built around a raw, unapologetic performance mindset.
Bold typography, high-contrast visuals, and a stripped-back system create a powerful shelf presence that
communicates intensity, focus, and serious training credibility.
Creative Directors: Scott Lenz, Stacey Cabanilla, Jim Bolander, & Nick Verbene
Packaging Designers: Jim Bolander & Nick Verbene
Photo Art Directors: Nick Verbene, Jim Bolander, Stacey Cabanilla, Newbear Lesnewski
Copywriters: Matt Dull, Newbear Lesnewski, Frank Cuniff
Photographer: Dan Root & Frank Walsh
Video: Animal Studio
Agency: McKinney
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