Objective: Create an ingestible women's beauty brand made by GNC.
Solution: Modern, premium beauty line with a refined visual system
inspired by high-end skincare and fashion. The packaging and branding system
uses refined typography, balanced layouts, and soft premium cues to create
a sophisticated, shelf-forward identity rooted in trust and elegance.
Creative Director & Packaging Designer: Jim Bolander
Photo Art Directors: Nick Verbene & TJ Ladner
Designer: Nick Verbene
Copywriter: Stephanie Pelch
Brand Managers: Mary Milstead
Photographer, Videographer & Post-Production: Andrew Batista & Adam Milliron
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